What is a "RaumLenker"?

 

The multi-link rear axle (Germ.: "Raumlenker-Achse"), developed by Daimler-Benz and first installed in the Mercedes-Benz W201 "baby" model, was a revolution in chassis development. Its key feature was that the wheels always remained perpendicular to the ground without affecting straight-line stability. Its use significantly improved road holding and driving safety, as it offered – as development engineers attested – precise steering.

 

The development of the multi-link axle was preceded by a solid planning and development process, which ultimately led to the optimal solution for the intended application and made it the benchmark in the automotive industry.

 

That's exactly how I understand my work:

 

According to your requirements I develop customized solutions for communication, PR, and social media, support their implementation, and keep them on track. To achieve this, I analyze your current situation together with you and help to create the tailored conditions necessary for a stable, straight path to success.

 

The multi-link rear axle is a development from the 1970s and, in a further developed form, is still in use today, demonstrating that sustainable innovations always have both a tradition and a future. In the automotive industry, this applies not only to technical solutions but also to clear communication of your topics, ensuring they are understood by your customers.

 

Those who use the right arguments in marketing and public relations are setting the course for the future. In order for the perception of your company's technology-open multi-pathway positioning to develop in the right direction as the basis for a stable earnings situation, new—but in any case unique—paths must be taken.

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I would be happy to take these paths together with you.
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P.S.: The image does not show a multi-link rear axle, but rather a driving school model of a car front axle that I purchased at a flea market a few years ago. Nevertheless, the connection to the message is visible and clear, which is why this model became the template for my logo.

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