press & media
Social media channels like YouTube offer the opportunity to communicate quickly, cost-effectively and with a wide reach.
Our video here on the RaumLenker YouTube channel deals with the advantages of HVO100 compared to so-called premium diesel and has been clicked over 25,000 times – filmed without sponsorship, budget and with "on-board resources" in our free time.
Setting up your own YouTube channel, or integrating fuel-related topics into existing channels, makes sense for your company simply because many interested parties use hashtags like #HVO, #HVO100, #XtL and #efuels to specifically search for answers about switching to alternative fuels.
Many OEMs have approved their engines for XtL fuels.
Very few companies currently recommend proactively using HVO100. You have the opportunity to leverage this potential to showcase your business with diesel vehicles, machinery, and equipment in the best possible light and to inform customers about the advantages offered by diesel engines powered by, for example, HVO100. Up to 90% reduction in greenhouse gas emissions during operation is one thing. Your recognition, the technical benefits, and how your customers can further profit are another. Let's talk about it!
"2. Do good - 1. Talk about it"
This is a principle I can't repeat often enough. Others do it, so why not you? In times of transition to new drive systems and energy sources, it's important to represent all facets.
Not everyone can electrify every application in their company. The reasons for using alternative fuels need to be explained, as well as the various channels that can be used.
We are happy to take care of placing your exciting Fuels topics in the press, such as here at FOCUS online .
Reach your audience where they like to spend their time!
There are quite a lot dedicated online platforms for different topics, where people spend time outside of their professional duties.
Why not place general information there as well, thus reaching your target group in a friendly way outside of classic communication?
Mercedes-Fans is one such high-reach platform where you can connect with a technically interested audience. In our experience, the information conveyed is more effective when it addresses a personal interest.
One aspect should not be underestimated: The possibility of using synthetic fuels today and in the future is met with almost 100% positive reactions.
This shouldn't be left unused...
Arguments vs. Emotions
When you are invited to panel discussions, talks or press events, you don't always meet people who agree with you or welcome your use of alternative fuels.
Don't worry: This is your chance to assert yourself in dialogue with critics using sound arguments! Use it wisely and be prepared.
We provide you with the topics that convince and give you the toolbox to confidently assert yourself in the dialogue.
The exchange with representatives of NABU during the 24th Automotive Dialogue of the ZDK was very pleasant despite completely different viewpoints and created the space for the listeners to form their own opinion after weighing the pro and con arguments.
You can't convince everyone - but you have to keep the conversation going.
LinkedIn - Professional insights. Fast, direct, and unfiltered.
TikTok and Instagram aren't for you, and you're not reaching any customers on these platforms? Start a conversation on LinkedIn – the social media platform where you can connect with B2B contacts and people with professional interests.
By posting your own content, you can build a following that perfectly matches your target audience! The comments and questions will quickly and directly show you whether your topic about using alternative fuels is hitting the mark, or whether details need further refinement. Depending on the focus, five-figure and sometimes even six-figure views are possible.
RaumLenker creates content with concise texts - all you have to do is post.